Add Effective Information Strategy Strategies for Saudi Businesses
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Initiate by identifying ALL your competitors – not just the major ones. In our investigation, we discovered that our most significant rival wasn't the established company we were monitoring, but a recent business with an innovative model.
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Key considerations included:
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* Native-speaking creators for both tongues
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* Cultural adaptation rather than literal conversion
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* Uniform brand voice across two languages
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* Tongue-appropriate keyword strategy
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Recently, a fashion retailer contacted me after wasting over 150,000 SAR on social media advertising with disappointing outcomes. After restructuring their campaign, we generated a six hundred thirty-one percent increase in return on ad spend.
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Powerful techniques included:
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* Emphasizing communal benefits rather than individual gains
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* Incorporating appropriate faith elements where suitable
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* Adapting deal phrasing to match Saudi social expectations
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* Creating different message options for diverse locations within the Kingdom
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Essential techniques included:
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* Collaborating with Saudi native speakers to determine actual search behavior
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* Analyzing regional rivals for query approaches
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* Creating a bilingual search term structure to capture every possible users
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* Using Saudi Arabic dialect in place of standard Arabic
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For a travel brand, we identified that word-[UX design for Arabic websites](https://Ophiuchus.wiki/kelseycrompton)-word transfer of their global search terms produced extremely inefficient costs. After executing a culturally-appropriate search term technique, their conversion expense decreased by seventy-three percent.
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For a luxury retail brand, we developed a complex bilingual framework that seamlessly adjusted layout, menus, and material organization based on the selected language. This technique improved their user engagement by one hundred forty-three percent.
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I invest at least a substantial amount of time each Monday reviewing our competitors':
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* Online architecture and navigation
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* Articles and content calendar
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* Social media engagement
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* Client testimonials and assessments
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* Keyword strategy and performance
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Important scheduling insights included:
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* Reduced competition during prayer times with stable performance
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* Higher engagement on weekends especially after evening prayers
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* Periodic changes needing spending modifications during Ramadan
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* School schedule effects on particular industries
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With extensive testing for a meal service client, we identified that advertisements shown between night time substantially exceeded those presented during traditional prime times, achieving one hundred sixty-three percent higher purchases.
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Effective approaches included:
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* Sector analyses with Saudi-specific information
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* Executive interviews with prominent Saudi authorities
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* Case studies from regional initiatives
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* Webinars addressing regionally-focused concerns
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I smile when clients tell me they're using the "latest" digital marketing approaches but haven't revised their tactics since 2022. The marketing ecosystem has transformed completely in just the past year.
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Important components included:
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* Adapted structures for Arabic scanning
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* Tongue-appropriate typography
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* Culturally relevant visuals for each linguistic approach
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* Harmonious identity presentation across dual versions
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For a banking customer, we created a material collection about family financial planning that included halal investment concepts. This content exceeded their previous standard financial advice by 417% in interaction.
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For a banking brand, we created a digital property that thoughtfully balanced worldwide expectations with regionally significant visual components. This technique enhanced their audience credibility by 97% and conversions by over seventy percent.
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The most successful Saudi brands recognize that people don't separate in terms of platforms. My investment client experienced a 76% increase in prospects after we connected their previously separate touchpoints.
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I recommend classifying competitors as:
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* Direct competitors (offering equivalent products/services)
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* Peripheral competitors (with partial overlap)
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* New disruptors (new businesses with innovative capabilities)
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Six months into business, our conversions were disappointing. It wasn't until I chanced upon a thorough report about our niche that I discovered how oblivious I'd been to the market realities around us.
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I presently utilize several applications that have dramatically improved our market intelligence:
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* Search analysis platforms to monitor other companies' SEO strategies
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* Mention tracking platforms to monitor competition's digital footprint
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* Website analysis solutions to monitor updates to their websites
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* Email capture to get their marketing communications
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I use a basic tracker to monitor our rivals' rates adjustments weekly. This has already enabled us to:
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* Spot cyclical discount patterns
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* Notice product bundling strategies
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* Understand their pricing psychology
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Not long ago, I observed as three rival companies poured resources into growing their business on a certain social media platform. Their efforts flopped as the platform turned out to be a mismatch for our market.
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