Key innovation dimensions to evaluate for positioning:
- Functional advantages concentration over newness
- Group endorsement of technological adoption
- Conventional method improvement rather than substitution
- Facility of adoption into present routines
- Household advantages framing
A few weeks ago, a apparel company contacted me after spending over 150,000 SAR on social media advertising with minimal outcomes. After redesigning their campaign, we produced a dramatic growth in advertising efficiency.
After extended periods of underwhelming results despite substantial advertising spending, their revised differentiation generated a significant improvement in product choice and a substantial boost in Business rival assessment.
Through extensive testing for a shopping business, we identified that material shared between evening hours dramatically surpassed those shared during typical prime times, producing 143% better response.
Essential techniques featured:
- Metropolitan-centered classifications beyond simple areas
- District-based focusing
- City vs. countryside differences
- International resident zones
- Visitor destinations vs. local districts
For a international fashion brand, we developed a positioning approach that truthfully resonated with conventional household principles while keeping their worldwide attraction. This approach enhanced their company significance by 173%.
For a premium company, we created a value division methodology that identified multiple special cultural segments within their consumer base. This strategy improved their campaign effectiveness by one hundred seventy-eight percent.
Essential exclusivity elements to assess for placement:
- Subtle signaling vs. evident showing
- Collective validation of standing
- Success direction balanced with inheritance recognition
- Hospitality demonstration as status expression
- Spiritual connection of premium acquisition
Last week, a eatery manager in Riyadh expressed frustration that his venue wasn't appearing in Google listings despite being popular by customers. This is a frequent issue I encounter with Saudi establishments throughout the Kingdom.
Key service dimensions to evaluate for differentiation:
- Connection foundation of assistance
- Anticipation of promptness
- In-person interaction preference
- Total problem resolution requirement
- Position acknowledgment during service delivery
For a premium company, we identified that image and temporary channels substantially surpassed Facebook for connection and sales, creating a strategic shift of effort that enhanced overall performance by one hundred sixty-seven percent.
For a medical clinic in Jeddah, we increased their map appearances by nearly one hundred percent by ensuring their business information was thoroughly consistent in both Arabic and English on all platforms.
Present channel adoption in Saudi Arabia:
- Image network: Primary for aspirational brands
- Ephemeral platform: Remarkably successful with Gen Z demographics
- Twitter: Substantial for announcements and public discourse
- Short video: Quickly expanding notably with younger audiences
- LinkedIn: Valuable for corporate engagement
After considerable time of applying generic consumer categories, their new Saudi-specific classification strategy produced a two hundred forty-one percent growth in campaign effectiveness and a substantial drop in marketing expenses.
A skincare retailer transitioned from various isolated partnerships to longer-term associations with fewer influencers, producing a one hundred sixty-four percent increase in conversion rates and a forty-three percent decrease in acquisition costs.
Successful material characteristics:
- Graphic superiority with local context
- Concise video content with user-friendly Arabic interfaces audio
- Genuine glimpses that personalize the brand
- Traditional occasions celebration
Valuable segments contained:
- Personal vs. group decision patterns
- Research intensity levels
- Value consciousness variations
- Company allegiance propensities
- New concept acceptance velocities
Helping a restaurant chain, we developed a technique where influencers authentically presented products into their daily lives rather than creating clear promotions. This approach resulted in interaction levels 218% greater than conventional marketing material.
Recently, a cosmetics company spent 300,000 SAR in standard promotion with limited results. After moving just 25% of that spending to influencer marketing, they achieved a seven hundred twelve percent improvement in conversions.